Three years ago, I started a coaching business. I spent those years building an online presence centered on helping women figure out why the hell they couldn’t meet the right man.

I learned so much about women, men, relationships, and myself, and in the process I met my man, Joseph.

It all seemed to be going well until…

One day my business started to feel like a chore. I dreaded writing blog posts. When I gave interviews, I felt out of alignment. I felt like a fraud talking about a subject I was no longer enthused about.

I WAS OUT OF ALIGNMENT AND IT WAS AFFECTING EVERY PART OF MY LIFE.

So I decided to walk away from a profitable dating coaching business and go back to square one.

I started by asking myself what made me excited about my business. What had been the most fun, fulfilling and effortless part of it? Hello? The answer was right in front of my face the entire time.

I loved the PROCESS of building my business, implementing a marketing strategy that catapulted my visibility and I loved teaching other coaches how they could do the same for themselves and their biz.

I mean, I went for an MBA for God’s sake. I absolutely love the process of launching, managing and growing.

Helping women take a dream, a passion, a skill, and turn it into a financially sustainable and profitable business they love totally lights me up. (I mean, what’s more powerful than fueling women’s dreams of independence?)

So I’ve taken all of the knowledge and experience I’ve gained building an online platform in the Dating niche and have created a blueprint for coaches to model in building their own online empires.

People still ask me why I gave up an established, profitable business, a large email community (which I worked my booty off to build) and all of the hard work I put into becoming well known in that niche. And when you think about it that way, it does feel a little daunting to leave all that hard work behind. But you absolutely must be in alignment with what you’re doing in order to have a real impact.

No matter how far you’ve come, if it doesn’t feel right, if you’re no longer excited about what you’re doing, something has to give. It won’t always mean that you’ll make a complete shift in your niche. It may mean that you let go of programs or offerings that are draining to you. It may mean that you rebrand and have someone breathe new life into your copy.

But continuing to do something that no longer feels right because it’s safe and you’re afraid that if you try something new you might fall on your ass?  No. We’re too badass for that.

I’m still here to serve women in a powerful way as I’ve done since I took on my very first client and it feels amazing.

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